Publish Agency Press Releases and Get Noticed!

The internet consists of millions of websites, but there aren't any insurance websites that allow small insurance agencies and individual agents to publish press releases to promote their businesses! UNTIL NOW!

It's time to brag a little about... YOU!

Press releases are a great way to let the world know about your agency. Examples of press release material are:

  • Supporting local events and organizations
  • Implementing a new management system
  • Getting new company contracts
  • Receiving a company award
  • Merging with another agency
  • Hiring a new agent
  • Retiring an old agent
  • Hitting a sales milestone
  • Building a new website
  • Expanding your facilities

More than likely, your agency has accomplished several of the above items in the last year, and never generated ANY public awareness or goodwill. Most people view press releases as reserved for large corporations or public figures. NOT TRUE! Anyone can publish a press release and anyone can VIEW your press release when published on our site!

How do press releases benefit my insurance agency website?

A press release serves several funtions when published on the internet:

  • It presents your agency in a postitive, upbeat manner which helps attract internet visitors searching for insurance information
  • Our press releases allow you to include a link back to your website, allowing visitors to link directly into your agency website. This not only increases your website traffic but also gains your site a valuable inbound link from an industry-related site (ours).
  • By writing your press releases with search engines in mind, you can include search terms that may draw traffic to your posting. An example would be a press release on your new "Company XYZ" contract, which includes the phrases "affordable car insurance in California" or "Los Angeles car insurance agency". These are the types of search phrases people use to find information on the internet, and by sprinkling your press release with them, you can gain much more traffic to your press release. This results in more traffic to your website and an endless stream of potential clients!
  • Press releases written about youth team sponsorships or community event sponsorships generate goodwill with the reader, and they are more likely to visit your website or contact your agency.
  • Search engines place a lot of emhasis on the anchor text in links to your agency website. By publishing press releases regularly with geo-targeted anchor text, your agency website will leap in the search engine rankings for searches based on your geographic area. For example, let's say your agency is located in San Fransisco and your niche market is non-standard and high-risk auto insurance. By including variations of the link SR-22 Car Insurance in San Fransisco back to your website in your press release, your agency website will rank higher in the search engines when people search for high-risk driver insurance in San Fransisco.

So how do I write a good press release?

There are general guidelines to follow when writing a press release. Instead of detailing them here, please follow these links to other sites that explain how to write effective press releases.

Those three articles should give you a good idea of how to structure and write your press releases. Keep in mind that you aren't submitting to a major newspaper or publication, so our guidelines aren't as rigid as some other publishers may be. Our goal is to give insurance agents a tool to promote their agencies and help drive more business your way.

Sign up today (it's free) and start promoting your agency!

Special bonus feature for being a press release contributor!

Press release contributors can also submit insurance articles to be published on our site! If you can write about insurance, you can promote your agency website! Your articles will appear in our "Insurance Articles" section which is a very high traffic part of our site. Very good articles with a current event focus could be selected to be featured on our home page! As with our press release submissions, a resource section is included that allows you to create a link back to your agency website. It's just another way to get prospects onto your website and into your book of business!